Privacy policy
This Privacy Policy describes how www.modernpaws.com.au (the "Site") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
If you have any questions or concerns about the collection and use of your Personal Information, please feel free to contact us. Your privacy and security are of utmost importance to us.
- Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as "Personal Information." See the list below for more information about what Personal Information we collect and why.
1.1 Device information
Purpose of collection: We collect device information to ensure that our Site is loaded accurately for you and to perform analytics on Site usage to optimize our services.
Source of collection: Device information is collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: We share device information with our processor, Shopify.
Personal Information collected: Version of web browser, IP address, time zone, cookie information, sites or products viewed, search terms, and how you interact with the Site.
1.2 Order information
Purpose of collection: We collect order information to provide products or services to you, fulfill our contract, process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and provide you with information or advertising relating to our products or services in line with your preferences.
Source of collection: Order information is collected directly from you during the ordering process.
Disclosure for a business purpose: We share order information with our processor, Shopify, and suppliers to fulfill your orders.
Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers and other accepted payment types), email address, and phone number.
1.3 Customer support information
Purpose of collection: We collect customer support information to provide you with efficient and effective customer support services.
Source of collection: Customer support information is collected directly from you when you reach out to us for assistance.
Disclosure for a business purpose: We may share customer support information with third-party vendors or service providers that assist us in providing customer support services.
Personal Information collected: Any other information you provide during customer support interactions.
- Sharing Information with Suppliers
At Modern Paws, we may share customers' Personal Information with suppliers to fulfill their orders. This includes sharing necessary details such as shipping address and product preferences. Rest assured that we only share the information required to complete the order and maintain a high level of service.
- Behavioral Advertising
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information in Google's Privacy Policy. You can also opt-out of Google Analytics by using the Google Analytics Opt-out Browser Add-on.
- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and
in some cases through the use of cookies or similar technologies.
- We use Shopify Audiences to show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at Understanding Online Advertising.
You can opt-out of targeted advertising by:
- Facebook - Ad Settings
- Google - Ad Settings
- Bing - Personalized Ads
Please note that opting out of targeted advertising does not mean you will no longer see advertisements. It means that the ads you see will not be personalized based on your interests.